Google Loves Freshness

Fall is here again and to our dismay a customers highly diversified approach to marketing has cost them a few positions on the all important Google search output for the term “Plasma Rental“. Fall is of course the prime season for convention and trade shows and a very important time for the customer. A prime product duing this season is AV rentals. That’s Audio Visual rentals of course as in say a Plasma Rental or a Projector Rental.

It’s obvious of course that not many people will be flying into town this fall for the big Webmastersworld’s Search & Internet Marketing Conference at the Las Vega Convention Center with a 50” plasma in their checked baggage.  So this is the time, or more to the point past the time, to get the word out that www.rentacomputer.com offers a full line of AV rentals.

We did make a silly flash video a few months back about a plasma rental, we had some poor stick figure guy taking his own plasma to a trade show at the McCormick Center in Chicago and of course he broke it.

But like I said in the last few months the client has been distracted and had us on other projects. Since they have not asked us to get back to that vertical it has been ignored.  This did give us the chance to remind the client that Google values freshness and if you want to be the number one search result you need to remember to put out the effort with content and links.

So enough crying as of course I need to get back to that little problem.

Link Baiting From a Noob

Well at least I could say that my first attempt at any serious link baiting was fun. I put together a stupid script and Kyle Thompson designed a simple flash using stick figures.

Our angle was based on what could happen if you try to take your own giant plasma display to a trade show. Becasue of course our client www.rentacomputer.com woudl prefer you rent their equipment. This of course does have its merrits but we still enjoyed makeing the video and since the client has the great attitude that almost any new content is good content we knew there would be few rules to worry about.

So the link bait itself atcually comes from the content being a story about a guy that tries to save moeny by doing it himself and destroying his plasma and the title we gave the project which was “How to preserve the life of your plasma TV“.

Anyway if you get a chance watch the video and feel free to tell me how sad it actually was.

But some day when you Google “how to preserve the life of a plasma”, and if not you, then someone else will, remember this stupid post.

: )

Tips2008 – What is Yahoo Thinking?

The other day I get this e-mail from my boss. In the e-mail he only says “Go to Yahoo and check out this search result for Computer Rental Tips2008”, which I read several times and wondered to myself if he intended to leave out the space between tips and the date.

Coming to the conclusion that no one would intend to leave out the space I proceeded to Yahoo and did the search with the space. Making it of course “Computer Rental Tips 2008“. The results were what I expected. I would say that about one third of the first 10 results were pages that our marketing company had written. From our Technical Discussion Forum, to our Small Business Magazine, to those content sucking scrape sites, it was nothing that I did not expect to see.

But the next day when my boss was back in his office he asked what I thought of the Yahoo Search, and I replied that it was exactly what I expected. To this he disappointedly answered, “Not with the space, without the space”.

So this Yahoo search interested him, the search of “Computer Rental Tips2008” with no space there at the end, because it returned a complete bunch of garbage. I mean not a single page on that search result was anything but a total SPAM page. So really what he is interested in is why the Yahoo Search Engine did not suggest that space between the word “Tips” and the year “2008”, and secondly why does Yahoo even bother to index the worthless list of results that the above search returned?

Unfortunately neither of us had the answer, but for me at least it did raise one more question, and that is “With a search engine this bad, could a Microsoft purchase do anything but improve the Yahoo product?”

Click here to read more news on the Yahoo / Microsoft story.

New laptops offered by computer rental vendors.

New laptop technologies are making their way into short term rental inventories of the nations leading technology rental suppliers.

Some new laptop features that are fast approaching commonplace in rental inventory include: Windows Vista, Dual Core Processors, Ultra Portable Laptops, and even one new marketing ploy that has laptops being matched with projectors in a businessman’s special if you will.

Visit this Computer Rental blog to read more about these new laptop trends and other short term technology solutions.

Hartford Civic Center Computer Rentals & Google

If any of you know me you will know I work for Xponex Web and Media Services. Our largest client is Rentacomputer.com (A Nation Wide Computer Rental Firm) and they are very pleased with our work.

Results of course speak louder than words, or even Blogs, and the result that matters is the natural Google ranking for the search term “Computer Rentals”. Plural we are number two and singular we are number one.

Key to our success is thousands of pages on thousands of topics involving Technology and the need for its short term rental.

Recently we have been working on a series of rental pages for convention centers. The first in the series was the McCormick Place Rental page which was instantly successful beyond our wildest dream.

Always looking to find something that works, so we can stick with it of course, we did our second Convention Rental Page last week for the Hartford Civic Center.

Contrary to our expectations this time we can’t get Google to index the new Hartford Civic Center Rental page despite pointing to it dozens of times.

That is of course the one problem with this job. That being you do your research, write good content, do all the right things, and some times it just falls flat.

Well hopefully Google was just taking a break from our “New England States Computer Rental” theme and they will come around soon so the rest of you guys can see the nice work we are doing. LOL

Ultra-Portable Laptops – Cool Idea From Hartford Rental Page

Ultra-Portable laptops seam very appealing to me these days. Especially since I have family in Texas and I live in Ohio. That makes for a lot of traveling and my current standard size laptop is getting some age on it. Of course I am not getting any younger either. So the thought of of all the technology I need in a laptop half the size of what I lug around now is pretty intriguing. This idea popped into my head when came across a web page about Laptop Rentals in Hartford Ct. The page had a link to get a rental quote on an Ultra-Portable Laptop rental and the more I read the more interested I was. Though I doubt I will need a laptop rental for a trip to Hartford something in the Sub Compact Laptop category might be good company for my next trip to Texas.

McCormick Place Audio Visual Rental Options

Being a mid-west based computer and audio visual rental firm we can’t really say enough good things about the Chicago McCormick Convention center. We are truly fortunate to have a facility of this size and quality in our back yard. For those of you however that are not here with us in the mid-west I can highly recommend a new web page we just put up for all the latest McCormick Center news, event schedules, weather, and equipment rental information. In my opinion the combination of local information along with the full range of convention and trade show technology rentals makes this page worthy of a book mark for anyone attending the McCormick center.