Andy Wendt – Fun Technology

It's Not About Paris Hilton

A Blog too far – Goes very far

I have often wondered what it says about me that I so often think I am wrong. There have however been a few times when in some disagreement with my wife that I have known beyond a shadow of a doubt that I was right. At such times I have proudly stood up for myself, demanded a concession, and left no stone unturned in my arrogance … before I was each time proven wrong.

This time though being wrong truly appears to have paid off. You see a few months ago we started a new Blog about projectors. You may have seen my post here where I talked about my fear that we had created a “Blog too far”. Not to be negative, as don’t forget its apparently self confidence that is my main problem…but at the time I could not imagine having the staff or the content to make such a Blog a success.

Well today I am proud to announce I was wrong again!

Our projector blog, which I simply entitled “The Projector Blog” is now number one in Google on the term “Projector Blog”. What exactly is that worth? I don’t really know. But it has to be better than having your blog be search result number 56 on that term.

So you don’t get the wrong idea I will tell you what having your Blog or website being in the number one Google position for your primary search term will do for you. Being number one in Google, for a quality search term, can result in significant traffic. Or at least significantly more traffic than being lower ranked for any given term. Traffic, along with the quality SEO work, and frequent quality content, that most likely got your Blog or website to the number one spot in the first place, will result in Google Page Rank.

In our case the combination of traffic, rank, and a general improved web presence of our Blog gives the commecrial links we have placed their more value. Having created a ranked site with lots of on topic non commercial content we have now added links to our projector rental websites. Websites like and On these linked websites we help business customer’s source short term projector and audio visual rental equipment that is primarily used for conventions, training classes, sales or marketing presentations, or other special short term events.

So sorry to burst your bubble but just because you found a great website with lots of useful articles that don’t try to do anything but make you better informed… that does not mean the site authors are writing the content out of the kindness of their hart. Could be.. but unlikely.

So if have ever wondered why people create purely informational Blogs there is one reason, of course Google Ads could be another but that’s a topic for another day. Until then be sure to check out our new highly ranked Projector Blog!


September 9, 2008 Posted by | SEO | | Leave a comment

The things you see on the internet

Having fallen victim to the occupational mental illness that causes one to enter every thought into Google I was graphically reminded today of the hazards of my malady.

The random thought and word that went into the Google search today was “leads”. Not a word or a search that anyone would expect to be “Not Safe For Work”, but as my dad might say, “Wrong again potato breath”. Ok I can’t really be sure dad ever said “potato breath” because it was something different there at the end each time. But you get the idea.

So anyway the following link is a screen shot of my Google search results for leads and I think I may have to reconsider my previous post about how bad Yahoo is. Just Kidding!

**Update – Despite the opinion of my college Bill Schiering this is not Google learning to return the sort of images I normally search for. That’s funny but not an option. It was also a standard search meaning I expected no images in the result. Finally the result was verified at the time by the rest of the Xponex staff and it is truly Mr Schiering’s loss that his search results for leads, hours removed from my attempt, now return a different set of images.

June 18, 2008 Posted by | SEO | , , | Leave a comment